African Parks is a non-profit organisation that takes total responsibility for the rehabilitation and long-term management of national parks in partnership with governments and local communities. Our approach combines world-class conservation practice with business expertise. We place emphasis on achieving financial sustainability of the parks by combining long-term donor funding with tourism revenues, related business enterprise and payment for ecosystem services, which all serve as a foundation for economic development and poverty alleviation. It is our belief that making wildlife parks socially and economically viable, particularly for the benefit of local communities, will contribute to their survival in the face of competing forms of land use. All proceeds from Taylor Swift's 'Wildest Dreams' goes to this great cause! Be Inspired.