Launched in 2002 UAE, Amato (Beloved in Italian) is the brainchild of the much-awarded creative designer Furne One, who partnered with textile expert Rashid Ali, to build this Avant Garde label. From the very first collection Amato touched a chord with the region’s fashion elite. Inviting UAE’s beautiful women to a style renaissance, Amato broke the glass ceiling through a symphony of style and creativity. Words like ‘inspiring, intriguing, innovative’ are compliments showered by Amato’s discerning clientele on Creative Director Furne One every time he creates bespoke ensembles. Inspired by the evolution of UAE, the label was built simultaneously on similar founding principles- creative culture, eco-friendly ethics and fair policies. Reviving and rejuvenating local talents, working and training the region’s multi-cultural artisans, Amato’s signature collections are seen as timeless modern classics that are collector’s items. “Meshing cultures, using the region’s rare arts, layering it with eastern and western elements, I create unique pieces for my urbane and globalized clients, reflecting their personal and cultural identities,” Furne says.
