Roberto Cavalli has created the line Just Cavalli line in 2000 for a new generation of young & free spirits. Starting with his eclectic, highly imaginative style, the designer devised a collection with a strong personality, focusing on the constant use of innovative materials and experimental graphics, the traditional ‘heritage’ of the Cavalli fashion house. From his personal photos the designer always creates Just Cavalli’s colourful, animalier and wild prints that combined with the denim realize the DNA of the brand. "I created Just Cavalli for young people, who are always inspiring my designs...I observe them, study them— sometimes I’m taken aback by them, they fascinate me...the focus of Just Cavalli has turned to the real world, to the contemporary—the absolute territory of the new generation! “ Roberto Cavalli
