LA Original - Space To Create

A Limited-Edition Art Piece: Features a Los Angeles-themed print by the acclaimed LA artist Geoff McFetridge

In 2017, Brand LA also partnered with the Mayor’s Office of Economic Development to launch LA Original, which showcases our diverse makers and promotes locally designed, assembled, or manufactured goods through a line of LA-branded products.

To learn more about manufacturing in LA and get involved in the local community, visit MAKE IT IN LA, a non-profit organization spun out of Los Angeles Mayor’s Office to connect the nation’s largest community of makers and to help them scale their businesses in L.A.  

The Broad makes its collection of contemporary art from the 1950s to the present accessible to the widest possible audience by presenting exhibitions and operating a lending program to art museums and galleries worldwide.

Southern California’s gateway to the cosmos! Visitors can look through telescopes, explore exhibits, see live shows in the Samuel Oschin Planetarium, and enjoy spectacular views of Los Angeles and the Hollywood Sign.

Frank Gehry established his practice in Los Angeles, California in 1962. The Gehry partnership, Gehry Partners, LLP, was formed in 2001. Gehry Partners employs a large number of senior architects who have extensive experience in the technical development of building systems and construction documents, and who are highly qualified in the management of complex projects.

The Museum of Contemporary Art, Los Angeles is a contemporary art museum with three locations in greater Los Angeles, California. The main branch is located on Grand Avenue in Downtown Los Angeles, near the Walt Disney Concert Hall

The California Science Center is a dynamic destination where families, adults and children can explore the wonders of science through interactive exhibits, live demonstrations, innovative programs and awe-inspiring films. Help support our mission to inspire science learning in everyone!

Acclaimed Los Angeles tattoo artist Dr. Woo has been called “the most in demand tattooist in the world.”

72andSunny Is Behind the 'LA Original' Initiative Supporting City's Creatives Class.

Andy is excited to be a creative in LA right now because, “Los Angeles is a city filled with makers, doers, collaborators, and dreamers.”

A coffee & donut shop from Mexican-American actor Danny Trejo, with inventive fritter flavors.

Locol was a restaurant founded by Roy Choi and Daniel Patterson. The name connoted both "local" and "loco". The restaurant aspired to serve healthy alternatives to fast food at affordable prices while benefiting communities and disrupting food deserts.

Redefining what an orchestra can be, the LA Phil is as vibrant as Los Angeles, one of the world's most open and dynamic cities.

Sprinkles opened its first bakery in Beverly Hills in 2005, drawing long lines of loyal cupcake fans and celebrity endorsements.

To celebrate and cultivate local manufacturing and Los Angeles as the creative capital of the world, Pocket Square Clothing collaborated on creating a new platform to promote and amplify the cultural renaissance that is happening in Los Angeles by the name of LA Original. 

La original core collection skateboard - luke pelletier

The La Light Nail Polish Collection is available in five colors, matching the LA Original color palette:

Hand casted concrete vessels sealed for water protection. Bottoms have a cork to protect surfaces with LA Original and Concrete Geometric logos.

This board is a piece of art. A collaboration between lone wolfs & la original.

We would like to thank the vast array of creatives, makers, organizations, non-profits, and more who have supported this project.

As complex and rebellious as its hometown, Los Angeles wraps a warm, woody base with night blooming jasmine and dry desert air, unfolding a luxe fragrance with earthy undertones.

The LA Original program is dedicated to helping support creative entrepreneur programs across Los Angeles.