Gwen Stefani introduces her ultimate eyeshadow collection in collaboration with Urban Decay. From her 15 can’t-live-without shades to the super-luxe case, Gwen designed and developed her perfect palette. Wende Zomnir, cofounder of Urban Decay, and her product development team spent countless hours at Gwen’s house, talking makeup and working closely with her on every detail of this palette. The shades included in this palette feature some of the exact shades Gwen has always wished she had in her collection. In the end, Urban Decay loaded this palette with 12 new shades plus three from the brand’s own collection. With an insane range of neutrals plus a few jewel tones to mix things up, this is Gwen’s go-to kit to achieve her most iconic looks. And with these shades in your arsenal, you’ll have everything you need to recreate these signature looks for yourself. Each shade features the brand’s Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability. Gwen had a hand in everything, including the case, which was inspired by her love of black-and-white graphic prints and antique gold accents. She also handpicked most of the shade names, which were inspired by her songs. There’s even a nod to the No Doubt song “Magic’s in the Makeup” on the palette’s huge mirror.
