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Wheat bakes with chocolate chips Coco Pops Choco Bakes™ are on average at least 40% less sugar than a representative range of ambient chocolate cake bars, on sale in the UK.

Crispy chocolate maize cereal with multi-grain cereal pillows (40%) lined with chocolate flavour filling.

30% LESS SUGAR JUST AS DELICIOUS. That’s right, Kellogg’s Coco Pops now has 30% less sugar!